Narrative Strategy, Positioning & Thought Leadership
Your company is growing fast. Your story needs to keep up.
You’re experiencing rapid growth and change. But without clear positioning and a compelling point of view, your message is diluted, and your differentiation is lost.
You need a crisp narrative and a resonant voice that reflect who you are, what you stand for, and why your customers should care.
The Problem
Your company must grow to stay alive. Standing still risks falling behind.
As new competitors enter your space, you must evolve your go-to-market strategy to remain relevant. That’s a no-brainer.
But your positioning and messaging must also keep pace. If it doesn’t, you start to look and sound just like everyone else. Before you know it, you’ve become lost in a crowded market.
What’s at Stake
You know you provide the best solution for your customers’ problems. But if they don’t also know it, you’ve already lost the battle.
When your narrative isn’t clear:
Your value is harder to understand
Your differentiation is easier to ignore
Your brand blends into a crowded category
And your point of view goes unheard
In fast-moving markets, clarity isn’t a nice-to-have. It’s your competitive advantage.
How I Help You
That’s where I come in.
I help fast-growing companies like yours clarify your true north. We’ll solidify what you stand for and translate that into the unique positioning and point of view that set you apart.
Working at the intersection of brand, content, and thought leadership, I’ll help you articulate your truth and give it a voice that resonates with the people you most need to reach.
The Process
1. Clarify your positioning
We define what makes your company unmistakably different and why customers should choose you.
2. Sharpen your point of view
We develop a perspective that challenges the status quo and makes your brand memorable.
3. Build your narrative foundation
We create the messaging architecture that aligns your leadership, marketing, sales, and product teams.
4. Activate your story in the market
We turn strategy into brand narrative, content, and thought leadership that build trust and drive growth.
How We Work Together
You get senior-level marketing expertise without the full-time commitment.
Ways I can support you:
Strategy & Leadership
Fractional VP of Narrative & Content
Executive and founder thought leadership
Core Positioning Work
Positioning & point-of-view development
Messaging architecture & story frameworks
Growth Activation
Narrative strategy for product launches & major inflection points
Content strategy that builds credibility & trust
Whether you need to stay ahead of your competitors, scale to the next level, or strategize your next acquisition, you get a strategic partner who helps you communicate your value with clarity.
What Success Looks Like
When your narrative is clear:
Your positioning stands out in a crowded market
Your leadership voice carries authority
Your story creates connection and trust
Your customers understand exactly why you’re the obvious choice
Your message becomes your competitive advantage.
““Julie fleshed out our brand story and told that story convincingly and consistently throughout our marketing and communications. We had strong market share, but Julie helped us become true market leaders.” ”
““From the beginning, Julie exceeded every expectation I had—both in the quality of her work and the ease of communicating and collaborating with her. At her core, Julie is an excellent business strategist and critical thinker who delivers results at both the big picture and tactical levels. She earns my highest recommendation.””
““Julie has become an essential partner in our marketing strategy. We’ve seen a huge increase in leads and acceleration through the funnel. I would highly recommend Julie to anyone who needs expert help building out their content strategy.””
““I contracted Julie to lead a critical communication project. Her messaging skill, experience, and ability to rapidly produce results accelerated our results. Prior to this, I worked on an executive team with Julie. Much more than a good marketing and communications professional, she was a key contributor to the company’s success.””
Make your message your competitive advantage.
Isn’t it time you got clear on what sets you apart?